stART is a new event series by creative founders and “Gründen in Lippe” for creatives, freelancers, and people interested in starting a business. It’s for you if you want to understand the framework conditions so that you can spend more time focusing on the cultural and creative industries.
Each stART event features two keynote sessions, and you’re welcome to bring your questions — from defining your own positioning and developing sustainable business models to visibility, communication, and sales.
Each event starts at 6:00 PM, takes place at different locations in Detmold, and covers the following topics:
- 07.05.2026 – Positioning & Profile: Who am I — and where do I want to go?
- 12.05.2026 – Pricing & Offers: How do I earn my money?
- 19.05.2026 – Visibility & Marketing: Where do I find my clients?
- 28.05.2026 – Communication: How can I stay authentic with clients?
You can find more information, the venues, and registration details at https://gruenden-in-lippe.de/event/start-gruendungs-impulse/
The 4 dates in detail
07.05.2026 – 18.00 h: Positioning & Profile: Who am I — and where do I want to go?
Everything begins with the question of your own perspective: What do I stand for, and who do I work for?
The opening evening at Stunt invites you to reflect on your creative work, highlight your strengths, and develop a clear direction. The focus is on your external communication and your own next steps.
Founder Insights: Victoria Birgel & Marc Sobotta (LINEA WEISS)
Startup Network Lippe: Stefan Simon (Detmold University of Music)
Location: Stunt Coworking & Community Detmold (Lange Str. 71, 32756 Detmold)
Moderation: Thorsten Brinkmann (GILDE Business Development Agency)
Registration: https://www.ihk.de/lippe-detmold/system/vstdetail-antrago/5374616/17413?terminId=17413
12.05.2026 – 18.00 h: How do I earn my money? Pricing & offers that sustain you: Creative work has value — but how do you turn it into a sustainable income?
At the KreativInstitut OWL, the focus is on the business side of creative practice: How do I calculate realistically? Which prices fit both me and my market? And how can I create offers that are clear, transparent, and convincing? Combining practical experience with concrete tools, this session provides an introduction to entrepreneurial thinking — including the fundamentals of costs, pricing, and offer structures. Clear, practical, and tailored specifically to creative professions.
Founder Insights: Sebastian Müller (SMB Music)
Startup Network Lippe: Annemarie Allroggen (Volksbank Schlangen)
Location: Kreativ.Institut OWL (KIO), Bielefelder Straße 66a, 32756 Detmold
Moderation: Stefan Simon (Detmold University of Music)
Registration: https://www.ihk.de/lippe-detmold/system/vstdetail-antrago/5374616/17414?terminId=17414
19.05.2026 – 18.00 h: Where do I find my clients? Visibility & marketing that fits you Great work not only needs to be created — it also needs to be seen.
How do I find the people who are the right fit for my services? Which channels make sense, and how can I create a presence that feels authentic? At Kaiserhof+, the focus is on first marketing strategies, targeted communication, and developing a presence that makes your work understandable and discoverable.
The session focuses on authentic visibility, effective communication, and first marketing strategies for creative founders.
Gründerblick: Christoph Grauting (Multisenses)
Gründungsnetzwerk Lippe: Thorsten Brinkmann (GILDE)
Ort: das delikat (Schülerstraße 28, 32756 Detmold – Eingang über die Leopoldstraße)
Moderation: Tosca Albrecht (TH OWL)
Anmeldung: https://www.ihk.de/lippe-detmold/system/vstdetail-antrago/5374616/17415?terminId=17415
28.05.2026 – 18.0 h: How do I communicate it to my clients? Communication & selling on equal terms Talking about your own work is often the biggest challenge.
How do I present my services clearly? How do conversations develop that build trust? And how can I stand up for the value of my work without pretending to be someone I’m not?
The closing event in the Audience Hall of the Detmold University of Music focuses on language, attitude, and confidently communicating your own value as the foundation for successful collaboration.
Founder Insights: Michael Krakow (mikrakom)
Startup Network Lippe: Pia Güttner (TH OWL)
Location: Audience Hall of the Detmold University of Music, Neustadt 22, 32756 Detmold
Moderation: Christina Flöter (Lippe Chamber of Industry and Commerce)
Registration: https://www.ihk.de/lippe-detmold/system/vstdetail-antrago/5374616/17436?terminId=17436
